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Key Shifts in Consumer Preferences and Sentiments during COVID-19

Key Shifts in Consumer Preferences and Sentiments during COVID-19

Introduction Knowledgetics conducted a market study with over 1000 consumers spread across PAN India to understand Consumer Sentiments, Preferences and Shift in Habits while purchasing essential commodities during May – June 2020. The inferences are broadly captured under the following categories: 1.Ordering preferences of Consumers for essential food products 2.Prevention taken  by Consumers during product…

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