Introduction
Knowledgetics conducted a market study with over 1000 consumers spread across PAN India to understand Consumer Sentiments, Preferences and Shift in Habits while purchasing essential commodities during May – June 2020.
The inferences are broadly captured under the following categories:
1.Ordering preferences of Consumers for essential food products
2.Prevention taken by Consumers during product purchases and deliveries
3.Consumers habit pattern shifts
4.Consumers and the wheel of philanthropy
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